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That tied Canada Goose Outlet Infiniti with Volvo for the

Wrzesień 22nd, 2014

canadian goose jacket Nissan Becomes Latest Carmaker to Set Up a Bespoke Agency canadian goose jacket

canada goose clearance Nissan has signed a new three year contract with Omnicom Group, as part of which the Japanese carmaker is launching a new global agency unit to centralize all its marketing. canada goose clearance

canada goose coats TBWA/Chiat/Day has been the lead creative shop for Nissan for 26 years. Over the course of the relationship, the shop has partnered with a number of other sibling agencies for media, dealer duties and other services. But going forward, all communications, advertising, canada goose coats on sale digital, media and promotions cheap canada goose uk for Nissan will reside under a single roof. canada goose coats

Canada Goose Outlet The global ad relationship will be managed by an Omnicom Group team called Nissan United. The new unit will be multidisciplinary made up of members from canada goose factory sale TBWA, OMD, Interbrand, Emanate and Hakuhodo and will be based in New York. Infiniti work will continue to buy canada goose jacket be managed globally out of Hong Kong. Canada Goose Outlet

canada goose clearance sale The moves are understood to be driven by Roel de Vries, who was appointed canada goose uk black friday Nissan’s corporate VP and global head of marketing, brand buy canada goose jacket cheap and communications in April. According to executives familiar with the matter, Mr. canada goose de Vries, who’s been at the carmaker for several years, cutting his canada goose coats teeth in Europe and South Africa, is said to be a champion of the company canadian goose jacket moving to canada goose clearance a less uk canada goose outlet regionally driven and more globally centralized structure. canada goose clearance sale

canada goose black friday sale „In Omnicom, we have a strong partner canada goose uk outlet and the new, industry changing Nissan United structure is a perfect setup to deliver on our promise of innovation and excitement for everyone,” said Mr. de Vries in a statement. He added: „Our ranking on both the 2013 Canada Goose Parka Best Global Green Brands list and this week’s newly announced 2013 Best Global Brand rankings further demonstrates our momentum Canada Goose Online in building and maintaining a strong global brand canada goose uk shop for Nissan,” said de Vries. „Omnicom has played a huge role in driving our brand success, and we look forward to Canada Goose sale even greater progress in the coming years.” canada goose black friday sale

canada goose deals Omnicom is Canada Goose Coats On Sale currently awaiting approval of Canada Goose Jackets a merger with Publicis Groupe, which handles work for General Motors. Asked if the new agency structure would help insultate the Nissan account from any conflicts, execs canada goose store did not immediately comment. But in the wake of the merger, Nissan Americas said it saw no conflict issues. Said spokesman Dave Reuter at the time: „Renault and Nissan are both major global clients of both Publicis and Omnicom. We welcome the direction taken by Publicis and Omnicom to create a best in class communications, advertising, marketing and digital services company and will continue to work with them during the transition period and beyond.” canada goose deals

cheap Canada Goose Omnicom Group has named Jon Castle who joined TBWA/Chiat/Day to lead the Nissan/Infiniti account in 2007 as president of Nissan United. Prior to arriving at Omnicom, Mr. Castle worked on the Volkswagen of North America account at Arnold Worldwide, where uk canada goose he was on canada goose clearance sale the canada goose outlet team that guided the famous „Drivers Wanted” campaign. cheap Canada Goose

Canada Goose Parka He will be supported by other leaders at Omnicom. „We are thrilled to extend our partnership with Nissan and remain dedicated to bringing together the best Omnicom resources around the world to continue to strengthen the Nissan brand,” said Mr. Castle canada goose black friday sale in a statement. Canada Goose Parka

Canada Goose online September sales for Nissan North America’s Nissan and Infiniti’s divisions sales dropped 6% and 4% respectively, according to Automotive News Data Center. While Nissan division’s sales climbed 10% for the first nine months of 2013, Infiniti’s sales over the cheap Canada Goose same period fell 7%. That tied Canada Goose Outlet Infiniti with Volvo for the worst year to date sales drop in 2013. But the company has scored a hit in the electric sector with its strong selling Leaf vehicle. The automaker’s CEO, Carlos Ghosn, recently went out on limb by promising to deliver a range of futuristic, self driving cars at affordable prices by 2020. Canada Goose online

canada goose coats on sale Meanwhile, Infiniti’s luxury competitors continued to grow their business in 2013. General Motors’ Cadillac led the way Canada Goose online with a 29% sales boost through the first nine months of the year. Infiniti’s closest Japanese luxury competitors, Toyota’s Lexus, posted a 12% increase over the same period canada goose coats on sale.

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